Marketing, Sales, and Service
The Marketing, Sales and Service cluster is designed to provide students with an overview of in-depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship and promotion and selling. Students examine the need for sales and marketing strategies. Students practice customer relationship skills, ethics, technology applications and communication in the workplace. Sales Promotion Planning provides the tools necessary for the development, implementation and management of promotional programs. The focus is on utilizing promotional Knowledge and skills for communicating information to achieve a desired outcome. In addition, students learn ways in which technology, globalization and regulatory issues affect the day-to-day operation of businesses. Information is provided regarding credentialing or certification.
Students in this cluster affiliate with Future Business Leaders of America.
The foundation courses, Business Essentials or Business Technology Applications, may be offered to all students in grades nine through twelve. Although not required, students are encouraged to take one of these courses before entering a pathway.
Students participating in tis career cluster have an opportunity to earn a Career Ready Benchmark in a variety of certification depending on the offering at the base school: (MOS) Microsoft Office Specialist, ASK Institute, Concepts of Entrepreneurship and Mangement, and Certified Guest Service Professional.
This cluster is offered at the following schools:
Careers in this cluster include:
- Online Merchant
- Stock Clerk, Sales Floor
- Market Research Analyst
- Wholesale Buyer
Click here for more information on careers in this cluster.