Business Marketing: Curriculum & Outline

  • Career and Technical Education
    ALSDE - approved  CTE  Course of Study Standards linked HERE.
    Supplemental Resources: Subject area courses may utilize the following supplemental resources:                                                                                                                       
    Below are the adopted textbooks for CTE courses as well as the course outline and description.
    Course Textbook Title Author Edition Publisher Copyright Year Tentative Course of Study Course Descriptions
                   
    BUSINESS SOFTWARE
    APPLICATION I
    PRINCIPLES OF BUSINESS Dlaby, Burrow, Kleindl 9th Edition Cengage 2019 2021 BMA Course of Study Business Software Applications I emphasize the skills required to create, edit, and publish industry-appropriate documents. Areas of instruction include the integration of word processing, desktop publishing, spreadsheets, database management, and presentation software as well as the use of emerging technologies. Competencies for the co-curricular student organizations, DECA and Future Business Leaders of America (FBLA-PBL), are also embedded in this course. Students will have the opportunity to gain industry-recognized credentials to document
    basic computer skills needed for future education or employment.
    BIYING AND SELLING
    REAL ESTATE
    ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 Marketing Course of Study Buying and Selling Real Estate is designed to build on the foundation provided in Introduction to Real Estate Sales. This course emphasizes aspects of buying, selling, and financing land, real property, and real estate; the listing of a client’s property; developing client relationships; following procedures for listing, buying, and selling real estate; understanding contract terminology; staging of real estate; and showing property to clients. Laboratory experiences are an integral part of this course and may include field trips, job shadowing, internships, and other related activities.
    CTE LAB IN
    MARKETING / BUSINESS
    ICEV NA NA CEV Multimedia, LLC. 2022 2021 Marketing Course of Study CTE Lab in Marketing is designed to enhance the student’s general understanding and mastery of content in the cluster. This course is designed as a learning laboratory to support students’ individual interests and goals. This laboratory may take place in a traditional classroom, in an industry setting, or in a virtual learning environment.
    DATA ANALYTICS ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 Marketing Course of Study Data Analytics is a specialized course designed to introduce statistics and the application of statistics to business decision-making. It covers the design and development of financial applications using the tools available in statistical analysis software to analyze data and convert into useful information. It focuses on utilizing software applications and appropriate methods to collect data and provide clients with useful information to reach valid conclusions resulting in sound business decisions.
    DIGITAL MARKETING ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 Marketing Course of Study Digital Marketing introduces students to digital marketing techniques, tools, and methods, including email, websites, applications, social media, and other electronic means. This course focuses on how to develop and
    conduct digital marketing campaigns. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search engine optimization, video and
    images, podcasts, webcasts, and creating and repurposing content for use in digital environments.
    DIGITAL MEDIA DESIGN PRINCIPLES OF BUSINESS Dlaby, Burrow, Kleindl 9th Edition Cengage 2019 2021 BMA Course of Study Digital Media Design provides a creative, hands-on environment in which students collaborate to produce a variety of digital media projects. Students use various hardware, peripherals, software, and web-based tools to learn skills involving graphic design, digital photography, web design, and digital video production. Additionally, the standards are designed for students to engage in critical thinking skills and practice appropriate behavior in the use of technology. Emphasis is placed on exploring and demonstrating business-related skills such as teamwork, interpersonal skills, and ethics while completing their projects.
    DIGITAL PUBLICATION DESIGN PRINCIPLES OF BUSINESS Dlaby, Burrow, Kleindl 9th Edition Cengage 2019 2021 BMA Course of Study Digital Publications Design gives students marketable experience in both print and digital publishing. Emphasis is placed on page layout and design, computerized text, graphic art, digital photography, and the use of software to create a variety of publications.
    ENTREPRENEUSHIP ENTREPRENEUSHIP Clark & Commers 3rd Edition Goodheart 2023 2021 Marketing Course of Study Entrepreneurship focuses on the skills needed to organize, develop, create, and manage a business in a variety of environments. Course standards are designed to foster an entrepreneurial mindset; encourage innovation, critical
    thinking, and problem-solving in a fast-paced professional setting; and build basic knowledge of various entrepreneurial ventures.
    HOSPITALITY MANAGEMENT
    AND MARKETING
    ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 BMA Course of Study Hospitality Management and Marketing emphasizes skills needed for ownership, management, or employment in the growing hospitality and tourism industry. Standards are designed to develop a leadership perspective about social, environmental, economic, legal, human resource, customer relations, and consumer factors impacting the hospitality industry. The course also focuses on the marketing aspect of hospitality and tourism, including sales, promotions, advertising, and public relations.
    INTRODUCTION TO REAL
    ESTATE SALES
    ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 Marketing Course of Study Introduction to Real Estate Sales covers aspects of marketing real estate; the importance of customer and client service; the differences between land, real estate, and real property; laws and ethics governing the real estate industry; and licensure requirements in the industry. Additional career opportunities in the housing and real estate industry are explored.
    Laboratory experiences are an integral part of this course and may include field trips, job shadowing, internships, and other
     meaningful experiences.
    MARKETING PRINCIPLES ESSENTIALS OF MARKETING Perreault, Cannon, McCarthy 17th Edition McGraw-Hill  2021 2021 Marketing Course of Study A one-credit course designed to provide students with an overview of in-depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information
    management, pricing, product and service management, entrepreneurship, and promotion and selling.
    SPORTS AND ENTERTAINING
    MARKETING
    SPORTS AND ENTERTAINING
    MARKETING
    Kaser, Oelkers 5th Edition Cengage 2022 2021 Marketing Course of Study Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. This course introduces the student to the major segments of the industry and the social and economic impact the industry has on local, state, national, and global economies.
    Although no prerequisite is listed, it is suggested that students complete an introductory marketing course prior to taking Sports
    and Entertainment Marketing.
    DIGITAL TECHNOLOGY PRINCIPLES OF BUSINESS Dlaby, Burrow, Kleindl 9th Edition Cengage 2019 2021 BMA Course of Study Digital Technology is designed for students who want to master basic skills in the areas of word processing, database management, spreadsheet applications, multimedia presentations, and Internet research. Reading, mathematics, and communication skills are reinforced throughout this course.