Advertising & Design: Curriculum & Outline

  • Career and Technical Education
    ALSDE - approved  CTE  Course of Study Standards linked HERE.
    Supplemental Resources: Subject area courses may utilize the following supplemental resources:                                                                                                                       
    Below are the adopted textbooks for CTE courses as well as the course outline and description.
    Course Textbook Title Author Edition Publisher Copyright Year Tentative Course of Study Course Descriptions
                   
    FOUNDATIONS OF ARTS,
    A/V AND COMM
      Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course designed to introduce students to the areas of Advertising Design, Animation, Commercial Photography, Graphic Arts, and Television Production.
    DIGITAL DESIGN   Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course that provides students with hands-on experiences including computer operations, applications and procedures, type styles, desktop publishing, layout and design techniques, mechanical production files, formats, and workplace-related technology. The prerequisite for this course is Introduction to Advertising Design or an equivalent visual arts credit.
    SENIOR CAREER PATHWAY PROJECT
    ART, TV AND COMM
      Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course designed for students who have completed a minimum of two career and technical education courses to select an area of interest; engage in an in-depth exploration of the area; employ problem-solving, decision-making, and independent learning skills; and present a culminating pathway project before a selected audience.
    INTRODUCTION TO
    ADVERTISING DESIGN
      Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course that provides students with instruction and experiences in an advertising design laboratory and studio environment.
    GRAPHIC ILLUSTRATION   Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course that provides students with experiences and instruction in object and information design. The prerequisite for this course is Digital Design.
    STUDIO PORTFOLIO   Pending Textbook Adoption for School Year
    2024-2025
          2023 Alabama Course of Study: Arts, A-V Technology, and Communications A one-credit course that provides students with the opportunity to create projects utilizing traditional and electronic portfolio presentations. This course prepares students for postsecondary education and/or entry-level positions in the advertising design industry. The prerequisite for this course is Graphic Illustration.